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Joel Sartorelli (Blog Editor)

Monarca Eco-Friendly Jewelry: Our History

Updated: Jun 12, 2022

By Monarca Jewelry


Dreaming of forging a family business, my sisters Olga and Amanda began to work in a tiny room of our family home, determined to find the perfect technique to transform butterfly wings, flowers, and feathers into unique jewelry pieces. It was 2009 in Popayán, a small city in southwest Colombia.


After a lot of trial and error, they developed a thorough manual process to preserve such fragile materials. Our mother, Aurora, started to care for the garden and handpick, press, and dye every flower used for the jewelry.

As the business grew, they built a strong women-only, hard-working team, and gave dignified employment to single mothers, who became its skilled artisans and sellers. Monarca has expanded its presence through Colombia and abroad and has a point of sale in our birth city, and a virtual shop, wholesale, and a satellite studio in the US.

When I moved to Edmonton in 2016 with my family, I carried with me the enthusiastic strength of my sisters and mother. Sharing their love for nature, their eagerness to create, and their joy of color, I decided to start a new chapter for Monarca in Canada. I intended to explore the possibilities of fusing local materials with our flowers and butterflies. Monarca will always be proudly Colombian but can embrace the beauty and richness of the new places we call home.

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