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Joel Sartorelli (Blog Editor)

Cards That Become Wildflowers? That's Wild!

Updated: Jun 12, 2022

By Nicole Teschl


Are you that person who is consistently known for finding the perfect card for even the smallest of occasions? I'd like to introduce you to your new best friend. Cute Roots is a Toronto-born-and-raised greeting card company that specializes in providing that perfect greeting card with just the right amount of wit, sass, and cuteness to get a giggle out of even the most serious recipients. Also, they grow into wildflowers when planted. Yep, I'll write it again - The cards. Become. Wildflowers. Wild right? Hehe. It's like magic beans. If you are familiar with plantable seed paper, you are probably nodding your head right now saying "Ah, yes, I've heard of this." Or maybe you're reflecting back on that wedding invitation from last year that you were supposed to plant but never did? Do it! Plant it! Help the bees! Gain some new buds! Cute Roots cards are all made from 100% recycled paper pulp with wildflower seeds embedded within, so if your card recipient is not the most sentimental of humans (which is totally okay!), they never have to feel guilty about throwing out your beautiful words ever again - tell them they can feel free to toss it under some soil (in a pot or in the ground), or back to the recycling bin from whence it came.

My name is Nicole and I'm the founder of Cute Roots. I am a kindergarten teacher by day and a serial bread-eater, pun-generator, and enthusiastic organizer by night. It's nice to meet you! I began Cute Roots about two weeks before the world shut down back in March 2020, and it's been a thrilling ride so far! I realized during my roll-out that what a lot of people had been really seeking during the pandemic (aside from the obvious - stable work, a paycheck, and some genuine human connection) was some simple acts of kindness. What better way to spread love safely and keep hope alive than through sending greeting cards right?! Well that's what I thought, and it turns out quite a few others as well. Seven months later and here I am parked up in Makers Market Store alongside some unbelievably talented artists! It has been a true blessing to have been welcomed so warmly into the Toronto artist/small-business community, it is a special group of humans who are just doing what they love and hoping others share in the joy.

I want to leave you with a big Thank You for taking some time to read through this newsletter, it truly means so much to everyone who contributes that you are listening and you care about supporting local businesses in Toronto. If I knew who you were, I would send you a card.

Have a sunny day and make sure to always save some time for a little pun.


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